Swinburne Research Bank (Swinburne University of Technology)· 2012
For the Win: How Game Thinking Can Revolutionize Your Business
- 2,376citations
- 2012year
Short summary
Game thinking, a framework derived from game design principles, can be applied to business problems to motivate employees and customers, leading to transformative experiences and winning solutions.
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Sign in on the web to openField: Management Science and Operations Research
Management Science and Operations ResearchDecision Sciences