Swinburne Research Bank (Swinburne University of Technology)· 2012
For the Win: How Game Thinking Can Revolutionize Your Business
- 2,376citations
- 2012year
Short summary
Game thinking, a framework derived from game design principles, can be applied to business problems to motivate employees and customers, leading to transformative experiences and winning solutions.
AI-generated from the title and abstract; the full text is not read.
Key points
- Game thinking applies principles of game design to solve real-world business problems.
- It leverages research into human motivation and psychology to engage employees and customers.
- Companies can use game thinking for marketing, productivity, innovation, and customer engagement.
- A 6-step framework is provided for implementing game thinking strategies.
AI-generated from the title and abstract; the full text is not read.
Abstract
Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School of the University of Pennsylvania. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. In this informative guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!
The authors' abstract, as published at the source. Swinburne Research Bank (Swinburne University of Technology), 2012 · DOI ↗
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Field: Management Science and Operations Research
Management Science and Operations ResearchDecision Sciences