Transportation Research Part D Transport and Environment· 2026Q1
When simulator experiences shape later choices: Measuring behavioural spillover on travel preferences
- 0citations
- Q1SCImago
- 2026year
Short summary
An immersive driving simulator with eco-driving feedback increased the importance of CO2 emissions in travel choices by 52.89% for those receiving advice, versus 31.73% for those without.
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Key points
- Driving simulator feedback influences stated travel preferences.
- Eco-driving advice amplifies the impact of simulator experience on CO2 emission preferences.
- The relative importance of CO2 emissions increased by 52.89% with eco-advice, vs. 31.73% without.
- Responses to simulator interventions show significant heterogeneity.
AI-generated from the title and abstract; the full text is not read.
Abstract
Behavioural spillover, where one behaviour affects others, non-targeted behaviours, is widely studied in psychology but underexamined in transport, despite its potential to improve sustainability. We offer a novel contribution by combining an immersive and feedback-supported driving simulator experiment with stated choice (SC) components before and after the simulator to test spillover effects on preferences for travel time and carbon emissions. Our design captures how real-time, experience-based feedback, augmented by personalised driving advice, influences behaviour. We find evidence of behavioural shifts, and a link between those shifts in SC preferences and behaviour in the simulator. Crucially, we reveal substantial heterogeneity in responses, underscoring the need to move beyond homogeneous assumptions, with a strong impact of messaging on eco-driving. The relative importance of CO 2 emissions increased by 52.89% following the driving simulator intervention among respondents receiving eco-driving advice, compared with an increase of 31.73% among those who experienced the intervention without advice. The findings highlight the potential for immersive simulator experiences and personalised eco-driving advice to influence short-term environmental preferences and provide a foundation for future research on behavioural spillover in transport.
The authors' abstract, as published at the source. Transportation Research Part D Transport and Environment, 2026 · DOI ↗
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Field: Transportation
TransportationSocial Sciences