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Howard Journal of Communications· 2026Q2

Moral Alignment and Embodied Difference in Superhero Narratives: A Computational Character Analytics Study

Yavuz Selim Balcıoğlu, Erkut Altındağ

Short summary

Superhero narratives associate 'Good' coding with female characters and 'Bad' coding with artificial/robotic characters, independent of other factors.

AI-generated from the title and abstract; the full text is not read.

Key points

  • Moral alignment in superhero characters is significantly associated with gender, race/species, publisher, and embodied exceptionality.
  • Female characters are more frequently coded as 'Good'.
  • Artificial and robotic characters are the only group where 'Bad' coding predominates.
  • Gender and artificial/robotic embodiment are independent predictors of 'Good' vs. 'Bad' moral alignment.
  • Bad and Neutral characters show higher embodied exceptionality than Good characters.

AI-generated from the title and abstract; the full text is not read.

Abstract

This study examines how moral alignment is structured across gender, race/species, publisher universe, and embodied exceptionality in superhero character data. Using a computational character analytics approach applied to a publicly documented, fan-curated dataset of 734 characters, the analysis combines descriptive statistics, chi-square tests, non-parametric comparisons, and binary logistic regression. Sensitivity analyses address missing species information, duplicate character versions, and extreme body values. Results show that moral alignment is significantly associated with gender, race/species, publisher universe, and embodied exceptionality at the bivariate level. Female characters are more frequently coded as Good, artificial and robotic characters are the only group in which villainous coding predominates, and Bad and Neutral characters display higher embodied exceptionality than Good characters. In the multivariable model, gender and artificial/robotic embodiment remain independent predictors of Good versus Bad coding, while the remaining associations are attenuated. The findings, interpreted within the limits of a cross-sectional and Anglo-American corpus, reveal how superhero narratives connect heroism, villainy, bodily difference, and categorical identity.

The authors' abstract, as published at the source. Howard Journal of Communications, 2026 · DOI ↗

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Field: Visual Arts and Performing Arts

Visual Arts and Performing ArtsArts and Humanities