Archives of Business Research· 2017
An Emerging Awareness of Generation Z Students for Higher Education Professors
- 58citations
- 2017year
Short summary
Generation Z college students surveyed expect high levels of trust from others and are highly dependent on social media, according to a study of business students.
AI-generated from the title and abstract; the full text is not read.
Key points
- Generation Z college students exhibit high expectations for trust in others.
- These students demonstrate a strong dependency on social media.
- The study surveyed students in business courses and initiated faculty interviews.
- Findings are relevant to understanding the perceptions of Generation Z in a college setting.
AI-generated from the title and abstract; the full text is not read.
Abstract
Generation Z, sometimes referred to as the iGeneration by demographers, marketers, and psychologists are a pointof research by business professionals. However, little work has been done by academicians to research thesestudents’ perceptions on various issues in a college setting.This study investigated Generation Z college students’ views regarding trust, use of social media, and related issues.The variables studied relate to current literature and key indicators representative of this generation. Collegestudents were the targeted participants. Students were surveyed in business courses after permission of the instructorwas obtained. Subsequent interviews of faculty have begun. Quantitative surveying of faculty has been initiated.The findings indicate a group with high expectations for trust in others and with dependency on social media. Theramifications for professors will be discussed.
The authors' abstract, as published at the source. Archives of Business Research, 2017 · DOI ↗
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Field: Life-span and Life-course Studies
Life-span and Life-course StudiesSocial Sciences