Journal of Consumer Psychology· 2014Q1· Review
Word of mouth and interpersonal communication: A review and directions for future research
- 1,434citations
- Q1SCImago
- 2014year
Short summary
Word of mouth is driven by five self-serving psychological functions, including impression management, emotion regulation, information acquisition, social bonding, and persuasion, often operating unconsciously.
AI-generated from the title and abstract; the full text is not read.
TakeawaysIn the app
Key pointsIn the app
Ask the paperIn the app
The rest is in the Pofolia app
Takeaways, key points and questions to the paper; new summaries every day for your field. Free.
Sign in on the web to openField: Literature and Literary Theory
Literature and Literary TheoryArts and Humanities