Journal of Consumer Research· 2013Q1· Review
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation
- 1,093citations
- Q1SCImago
- 2013year
Short summary
A meta-analysis of 132 effect sizes reveals a comprehensive model of narrative transportation, detailing its antecedents and consequences in consumer experiences.
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Literature and Literary TheoryArts and Humanities