Signs and Society· 2026Q1
Elite Authenticity and Ethical Consumerism
- 1citations
- Q1SCImago
- 2026year
Short summary
A Swiss second-hand children's clothing retailer builds a brand identity that is both ethical and elite by employing 'elite authenticity' strategies, downplaying privilege through rhetorics of history, simplicity, and sustainability.
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Strategy and ManagementBusiness, Management and Accounting