Health Communication· 2014Q1
The Health Belief Model as an Explanatory Framework in Communication Research: Exploring Parallel, Serial, and Moderated Mediation
- 1,050citations
- Q1SCImago
- 2014year
Short summary
The Health Belief Model (HBM) can explain flu vaccine uptake through complex mediation pathways, including moderated mediation (self-efficacy moderating perceived barriers and threat) and serial mediation (perceived barriers and benefits in sequence), suggesting variable ordering is crucial for understanding its effects.
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Literature and Literary TheoryArts and Humanities