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· 2012

Research Methods for Managers

John S. Gill, Phil Johnson

Short summary

This book provides a comprehensive overview of research methods applicable to management, covering experimental design, action research, surveys, and qualitative methodologies like ethnography.

AI-generated from the title and abstract; the full text is not read.

Key points

  • Covers a wide range of research methodologies including experimental, action research, survey, and qualitative methods.
  • Addresses the role of theory and philosophical underpinnings in management research.
  • Organized into three parts: Issues and Processes, Key Methods, and Philosophical Issues.
  • Aims to equip managers with the knowledge to conduct and evaluate management research.

AI-generated from the title and abstract; the full text is not read.

Abstract

PART ONE: ISSUES AND PROCESSES IN MANAGEMENT RESEARCH Introduction Starting Management Research The Role of Theory in Research Methods PART TWO: KEY METHODS IN MANAGEMENT RESEARCH Experimental Research Design Action Research Survey Research Design Qualitative Methodology The Case of Ethnography PART THREE: PHILOSOPHICAL ISSUES AND DEVELOPMENTS IN MANAGEMENT RESEARCH Philosophical Disputes and Management Research Conclusions Evaluating Management Research

The authors' abstract, as published at the source., 2012 · DOI ↗

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Field: Organizational Behavior and Human Resource Management

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting