International Journal of Tourism Research· 2015Q1
Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework
- 629citations
- Q1SCImago
- 2015year
Short summary
A new research framework integrates the Technology Acceptance Model (TAM) with Self-Determination Theory to understand how tourists engage with 3D virtual tourism environments, based on data from 186 participants.
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Human-Computer InteractionComputer Science