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Journal of Travel Research· 2018Q1

Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

Myung Ja Kim, Choong‐Ki Lee, Timothy Jung

Short summary

Authentic experiences in virtual reality (VR) tourism significantly influence consumers' cognitive and emotional responses, which in turn drive their attachment and intention to visit destinations presented via VR.

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Field: Human-Computer Interaction

Human-Computer InteractionComputer Science