Journal of Travel Research· 2018Q1
Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model
- 1,284citations
- Q1SCImago
- 2018year
Short summary
Authentic experiences in virtual reality (VR) tourism significantly influence consumers' cognitive and emotional responses, which in turn drive their attachment and intention to visit destinations presented via VR.
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Sign in on the web to openField: Human-Computer Interaction
Human-Computer InteractionComputer Science