Journal of Enterprise Information Management· 2026Q1
From adoption to engagement: post-adoption drivers of SME E-market use in a developing economy
- 0citations
- Q1SCImago
- 2026year
Short summary
Six factors—organizational governance, competitor/stakeholder pressure, organizational readiness, trust in e-market security, and perceived relative advantage—significantly drive deeper engagement with e-market platforms among Vietnamese SMEs, while factors like usability and compatibility, crucial for initial adoption, become insignificant post-adoption.
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Key points
- Organizational governance, competitor pressure, stakeholder pressure, organizational readiness, trust in e-market security, and perceived relative advantage significantly predict post-adoption e-market use.
- Factors like usability, compatibility, and government e-readiness, important for initial adoption, are insignificant for post-adoption engagement.
- The study surveyed 284 Vietnamese SMEs using a quantitative approach based on the Technology–Organisation–Environment (TOE) framework extended with trust constructs.
- Findings highlight that drivers for continued e-market engagement differ from those for initial adoption.
AI-generated from the title and abstract; the full text is not read.
Abstract
Purpose This study aims to examine the factors influencing the extent of e-market use among Vietnamese small and medium enterprises (SMEs) While prior research has predominantly focused on adoption decisions, limited attention has been given to post-adoption usage. This research addresses that gap by identifying key predictors that drive deeper engagement with e-market platforms. Design/methodology/approach A quantitative survey was conducted with 284 Vietnamese SMEs. Drawing on the Technology–Organisation–Environment (TOE) framework and extending it with trust-related constructs, the study employed reliability testing, factor analysis, and ordinal logistic regression to evaluate the relationships between organisational, technological, environmental, and trust factors and the level of e-market use. Findings The results reveal six significant predictors of post-adoption use: organisational governance, competitor pressure, stakeholder pressure, organisational readiness, trust in e-market security, and perceived relative advantage. In contrast, factors commonly associated with initial adoption (such as usability, compatibility, government e-readiness, supporting industries' readiness, organisational culture, and trust in providers) were found to be insignificant. These findings suggest that the drivers of post-adoption engagement differ from those influencing adoption decisions. Originality/value This study advances the TOE framework by shifting the analytical focus from adoption to post-adoption behaviour and by incorporating trust from the perspective of SMEs operating on third-party platforms. It contributes to post-adoption e-market research by explaining differences among SMEs in their organisational engagement with e-market platforms and highlighting the role of organisational capabilities and external pressures in shaping deeper forms of post-adoption engagement. The findings provide theoretical insights into technology assimilation and offer practical guidance for policymakers and platform providers seeking to enhance SME participation in digital marketplaces.
The authors' abstract, as published at the source. Journal of Enterprise Information Management, 2026 · DOI ↗
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