Journal of Behavioral Decision Making· 2012Q1· Review

Data Collection in a Flat World: The Strengths and Weaknesses of Mechanical Turk Samples

Joseph K. Goodman, Cynthia Cryder, Amar Cheema

2,294citations
Q1SCImago
2012year

Short summary

Mechanical Turk (MTurk) offers quick, inexpensive access to research participants, but exhibits key differences from traditional samples, including lower attention and a tendency to search for answers online.

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Field: Safety Research

Safety ResearchSocial Sciences