· 2015
An Introduction to Rhetorical Communication
- 752citations
- 2015year
Short summary
This text integrates rhetorical theory with social science approaches to public communication, guiding students through message planning and presentation.
AI-generated from the title and abstract; the full text is not read.
Key points
- Integrates rhetorical theory and social science approaches to public communication.
- Provides a step-by-step process for message planning and presentation.
- Establishes a solid grounding in the rhetorical tradition.
- Aims to develop students' ability to create effective messages.
AI-generated from the title and abstract; the full text is not read.
Abstract
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
The authors' abstract, as published at the source., 2015 · DOI ↗
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Field: Literature and Literary Theory
Literature and Literary TheoryArts and Humanities