European Journal of Marketing· 2019Q1
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
- 3,886citations
- Q1SCImago
- 2019year
Short summary
This paper introduces and provides guidelines for PLSpredict, a new procedure to assess the predictive power of Partial Least Squares Structural Equation Modeling (PLS-SEM) by using holdout samples for case-level predictions.
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Sign in on the web to openField: Organizational Behavior and Human Resource Management
Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting