European Journal of Marketing· 2019Q1
Rethinking some of the rethinking of partial least squares
- 1,600citations
- Q1SCImago
- 2019year
Short summary
This paper offers a counter-perspective to recent 'new guidelines' for Partial Least Squares Structural Equation Modeling (PLS-SEM), clarifying misconceptions and providing guidance on its appropriate use and evaluation.
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Sign in on the web to openField: Organizational Behavior and Human Resource Management
Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting