· 2013
Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS
- 2,295citations
- 2013year
Short summary
This paper addresses a knowledge gap by providing instructional materials for SmartPLS, a popular software for Partial Least Squares Structural Equation Modeling (PLS-SEM). It aims to help beginners understand how to apply PLS-SEM in marketing research.
AI-generated from the title and abstract; the full text is not read.
Key points
- SmartPLS is a prominent, free software for PLS-SEM.
- It offers a friendly user interface and advanced reporting.
- Instructional materials for SmartPLS are limited.
- The paper targets beginners in marketing research.
AI-generated from the title and abstract; the full text is not read.
Abstract
SmartPLS is one of the prominent software applications for Partial Least Squares Structural Equation Modeling (PLS-SEM). It was developed by Ringle, Wende & Will (2005). The software has gained popularity since its launch in 2005 not only because it is freely available to academics and researchers, but also because it has a friendly user interface and advanced reporting features. Although an extensive number of journal articles have been published on the topic of PLS modeling, the amount of instructional materials available for this software is limited. This paper is written to address this knowledge gap and help beginners to understand how PLS-SEM can be used in marketing research.
The authors' abstract, as published at the source., 2013 · DOI ↗
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Field: Organizational Behavior and Human Resource Management
Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting