· 2013
Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS
- 2,295citations
- 2013year
Short summary
This paper addresses a knowledge gap by providing instructional materials for SmartPLS, a popular software for Partial Least Squares Structural Equation Modeling (PLS-SEM). It aims to help beginners understand how to apply PLS-SEM in marketing research.
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Sign in on the web to openField: Organizational Behavior and Human Resource Management
Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting