Journal of Business Research· 2018Q1· Review
The impact of virtual, augmented and mixed reality technologies on the customer experience
- 1,372citations
- Q1SCImago
- 2018year
Short summary
This paper introduces the "EPI Cube," a new taxonomy to classify Virtual, Augmented, and Mixed Reality technologies based on embodiment, presence, and interactivity, aiming to clarify their impact on customer experiences.
AI-generated from the title and abstract; the full text is not read.
TakeawaysIn the app
Key pointsIn the app
Ask the paperIn the app
The rest is in the Pofolia app
Takeaways, key points and questions to the paper; new summaries every day for your field. Free.
Sign in on the web to openField: Human-Computer Interaction
Human-Computer InteractionComputer Science