Journal of Interactive Marketing· 2017Q1
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
- 1,016citations
- Q1SCImago
- 2017year
Short summary
Augmented reality (AR) significantly enhances e-commerce effectiveness for products like sunglasses and watches, leading to greater novelty, immersion, enjoyment, and usefulness, and ultimately increasing positive attitudes and purchase intentions compared to traditional websites.
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Sign in on the web to openField: Human-Computer Interaction
Human-Computer InteractionComputer Science