Journal of Marketing· 2016Q1· Review
Understanding Customer Experience Throughout the Customer Journey
- 5,253citations
- Q1SCImago
- 2016year
Short summary
This paper synthesizes current knowledge on customer experience (CX) and the customer journey, highlighting the increasing complexity driven by multi-channel interactions and social influences.
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Sign in on the web to openField: Organizational Behavior and Human Resource Management
Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting