Measuring Business Excellence· 2026Q2
Effects of service quality on customer satisfaction in urban fast-food restaurants: evidence from Bangkok, Thailand
- 0citations
- Q2SCImago
- 2026year
Short summary
In Bangkok fast-food restaurants, reliability, responsiveness, and assurance significantly boost customer satisfaction, while tangibles and empathy do not, according to a survey of 300 customers.
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Sign in on the web to openField: Organizational Behavior and Human Resource Management
Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting