The Journal of Marketing Theory and Practice· 2012Q1
Customer Engagement: Exploring Customer Relationships Beyond Purchase
- 2,021citations
- Q1SCImago
- 2012year
Short summary
Customer engagement (CE) is defined as an individual's intensity of participation and connection with an organization's offerings or activities, encompassing cognitive, emotional, behavioral, and social elements.
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Sign in on the web to openField: Organizational Behavior and Human Resource Management
Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting