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Journal of Small Business and Enterprise Development· 2026Q1

Employer attractiveness of new businesses: a study of compensatory patterns in job applicants' intentions to apply

Theresa U. Zimmer, Cornelius J. König, Amelie Bieringer, Nida ul Habib Bajwa

Short summary

New businesses can significantly increase their attractiveness and applicant interest by incorporating attributes like flexible work schedules and positive team climate into job ads, according to a study of 402 participants.

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Field: Organizational Behavior and Human Resource Management

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting